Privacy Policy
Effective Date: May 19, 2026
Maverick Electric, Heating & Air (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at callamaverick.com or interact with our services.
This policy applies to personal information collected through our website, forms, and digital communications. It does not apply to information collected offline or through third-party websites that may link to or from our site.
If you have questions about this Privacy Policy, please contact us using the information provided at the bottom of this page.
Information We Collect
We may collect the following categories of personal information:
- Identifiers: Name, email address, phone number, and mailing address when you submit a form, request a quote, or contact us.
- Internet or Electronic Network Activity: IP address, browser type, operating system, referring URLs, pages visited, and interactions with our website, collected automatically through cookies and similar technologies.
- Geolocation Data: Approximate location derived from your IP address.
- Commercial Information: Records of services requested or inquired about.
- Inferences: Information derived from the above categories to understand your preferences and interests related to our services.
We do not collect sensitive personal information such as Social Security numbers, financial account details, precise geolocation, racial or ethnic origin, or health information.
Sources of Personal Information
We collect personal information from the following sources:
- Directly from you: When you fill out a contact form, request a service appointment, subscribe to our newsletter, or communicate with us by phone, email, or text message.
- Automatically: When you visit our website, we collect certain information through cookies, web beacons, and similar technologies. This includes log data such as IP addresses, browser type, Internet Service Provider, date and time stamps, referring and exit pages, and click data.
- From third-party service providers: Our technology partners may provide us with analytics data about how visitors interact with our website and marketing campaigns.
How We Use Your Information
We use the personal information we collect for the following business purposes:
- To provide, operate, and maintain our website and services
- To respond to your inquiries and schedule service appointments
- To communicate with you about your service requests, appointments, and account
- To send marketing communications such as promotional offers and service reminders (you may opt out at any time)
- To measure the effectiveness of our marketing campaigns
- To improve and personalize your experience on our website
- To analyze website usage trends and optimize performance
- To detect, prevent, and address fraud, spam, or security issues
- To comply with legal obligations
Disclosure of Personal Information
We may share your personal information with the following categories of third parties for business purposes:
- Service providers that help us operate our website, manage customer relationships, and deliver services, including:
- GoHighLevel / LeadConnector — customer relationship management and form processing
- ServiceTitan — service scheduling and dispatch
- Google — website analytics (Google Analytics), tag management (Google Tag Manager), spam protection (reCAPTCHA), and maps
- Gravity Forms / Zapier — form handling and workflow automation
- Marketing partners: We use the Meta (Facebook) Pixel to measure the effectiveness of our marketing campaigns. You may opt out of this tracking using the cookie consent banner on our website or by clicking “Do Not Sell or Share My Personal Information.”
- Analytics providers: Ahrefs and Searchlight for website performance analysis.
We do not sell your personal information for monetary consideration. Under the California Consumer Privacy Act (CCPA), the use of certain cookies and tracking technologies such as the Meta Pixel may be considered “sharing” of personal information for cross-context behavioral advertising. You have the right to opt out of this sharing as described below.
We do not share mobile phone numbers or SMS opt-in data with third parties for marketing or promotional purposes.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and measure the effectiveness of our marketing efforts. These include:
- Essential cookies: Required for basic website functionality, such as spam protection (Google reCAPTCHA) and security.
- Analytics cookies: Help us understand how visitors interact with our website (Google Analytics via Google Tag Manager).
- Marketing cookies: Used to measure the effectiveness of our advertising campaigns (Meta/Facebook Pixel).
When you first visit our website, marketing cookies are active by default in accordance with the California Consumer Privacy Act (CCPA) opt-out model. You may opt out of marketing cookies at any time by clicking “Do Not Sell or Share My Personal Information” in our cookie consent banner or in the footer of any page. Once you opt out, marketing tracking technologies such as the Meta Pixel will no longer load on your device.
You can also manage cookies through your browser settings. Note that disabling certain cookies may affect your experience on our website.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information:
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain legal exceptions.
- Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale/Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising. While we do not sell personal information for monetary consideration, the use of certain tracking technologies may constitute “sharing” under the CCPA. You can exercise this right by clicking “Do Not Sell or Share My Personal Information” in our cookie consent banner.
- Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information beyond what is necessary to provide our services.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing, a different level of service, or any other penalty for making a privacy request.
Exercising Your Privacy Rights
To exercise any of the rights described above, you may submit a verifiable consumer request by:
- Email: service@callamaverick.com
- Phone: (916) 655-7744
When you submit a request, we will verify your identity by matching information you provide with information we already have on file. We will respond to verified requests within 45 days. If we need additional time, we will notify you of the extension and the reason for the delay.
You may designate an authorized agent to submit a request on your behalf. We may require the authorized agent to provide proof of written authorization and may also verify your identity directly.
You may submit a request to know or delete your personal information up to twice in a 12-month period.
Additional Disclosures
Data Retention: We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and service records are generally retained for the duration of our business relationship and for a reasonable period afterward. You may request deletion of your personal information at any time.
Children’s Privacy: Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will promptly delete that information. If you believe a child has provided us with personal information, please contact us immediately.
Do Not Track Signals: Our website honors Do Not Track (DNT) browser signals. When we detect a DNT signal, marketing cookies are not loaded.
Changes to This Privacy Policy: We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Maverick Electric, Heating & Air
7641 Galilee Rd, Ste 110
Roseville, CA 95747
Phone: (916) 655-7744
Email: service@callamaverick.com